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ICCBM 2023

1st International Case Conference on Business and Management

Inaugural Conference in Memory of Sir Fazle Hasan Abed.

Theme: Enterprise, Practice, and Leadership in Emerging Economies.

Conference Date: Thursday, July 27.

Organized by: BRAC Business School (BBS), BRAC University.

In Partnership with Emerald Publishing.


The overall goal of the conference is to provide a forum for academics, practitioners, policymakers, students, and other interested individuals to generate and disseminate knowledge through case studies on enterprise, practice, and leadership in emerging economies. The specific objectives of the conference are to:

  1. Develop cases on local businesses for facilitating experiential learning through engaging academics, students, industry, and social leaders;
  2. Facilitate case-based teaching and learning through undertaking pedagogical research and enhancing competencies of academics and students; and
  3. Disseminate knowledge on real-life experiences of businesses and leaders through organizing forums, and publishing local case studies and teaching notes.

The conference welcomes the submission of teaching cases, based on primary and/or secondary data, along with teaching notes. All submissions must be original – not published before or under consideration anywhere.

CONFERENCE THEME: Enterprise, Practice, and Leadership in Emerging Economies

The case method of pedagogy – as an effective tool for experiential learning – is widely used across the globe in applied courses and practice-focused programs of studies. Despite the limited use of cases in Higher Education Institutions (HEIs) in emerging economies, there is a growing interest among academics in these countries to use this pedagogy more widely. Also, there is increasing recognition of the need from industry leaders and relevant policymakers to do the same. They also emphasize the familiarity and in-depth knowledge of graduates and executives in the local contexts, in addition to the corresponding global perspectives. However, there is a dearth of local cases on practices and leadership in Bangladesh and many other emerging economies.

In order to bridge this gap, it is essential and timely to write cases and thereby facilitate teaching and learning related to the local contexts. Such real-life cases will enrich business education and highlight successful enterprises and their leaders to the global community. In turn, this will be instrumental in elevating the image of emerging economies, attracting interests and investments from overseas, and contributing towards the continued development of these countries.


ICCBM 2023 Organizing Committee
BRAC Business School
UB02, level 06
BRAC University
Mohakhali, Dhaka-1212
E-mail: events.bbs@bracu.ac.bd
Phone: +8801714057593