Massage from COO, Berger Paints Bangladesh Limited

Title: Shaping the Future of Business in Bangladesh: A Collaboration Rooted in Real-Life Experience

As the Chief Operating Officer of Berger Paints Bangladesh, it gives me immense pride to stand with BRAC Business School from BRAC University in staging Bangladesh's first-ever International Case Conference on Business and Management. Together, we embark on a transformative journey, cultivating a culture of experiential learning, anchored in the influential realm of real-life case studies.

For years, Berger Paints has thrived as a trailblazer, fueling economic prosperity through innovation and unwavering commitment to customer-centric strategies. Today, this collaborative initiative bolsters our dedication to fostering a vibrant knowledge ecosystem, deeply rooted in the intricacies of local business landscapes.

The conference's objectives seamlessly align with our core values, aiming to bridge the divide between academia and industry. By fostering seamless collaboration among esteemed academics, dynamic students, and visionary industry leaders, BRAC Business School aspires to co-create case studies that intricately capture the pulse of our dynamic business environment. This is a transformative step towards nurturing future leaders who exude awareness, adaptability, and action-oriented acumen.

Moreover, investing in case-based learning and pioneering pedagogical research constitutes an invaluable investment in our nation. By empowering academics and students alike, we forge a path towards elevated competencies, unlocking the full potential of our workforce.

Finally, disseminating real-life business experiences will provide learners with an essential perspective on the operations, challenges, and triumphs that form the tapestry of our business environment. This practice extends its impact to a broader community, infusing an informed understanding of the ever-evolving business landscape.

Berger Paints is humbled and thrilled to be a part of this pioneering initiative. This collaborative endeavor promises to enhance practical knowledge and provide deeper insights into the complexities of our vibrant business realm. Together with BRAC Business School, we are devoted to empowering the future of business in Bangladesh—a shared vision driven by informed decision-making, practical ingenuity, and sustainable growth.

Md Mohsin Habib Chowdhury
Chief Operating Officer,
Berger Paints Bangladesh Limited